Cheri Ruskus is the founder and Chief Motivational Officer of Business Victories. She has a passion for creating great, consistent content, as proven by her weekly email publication “The Victory Letter” that she’s sent out every Monday for the past seventeen years! Cheri joins Copy & Content host Jon Cook to talk about how to build a consistent content stream.

Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode.

Takeaways:

+ Learn how to ask great questions with your content. If you’re not asking a great question of your audience, someone else is.

+ Good consistent content is better than trying to create extraordinary content once in a while.

+ Consistent content is a great touchpoint for your audience to hear your perspective. Even if you’re sending a 100-word email once a week, the consistency will pay off over time.

Resource List:

+ Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine by Ryan Serhant

+ Shoe Dog: A Memoir by the Creator of Nike Shoe Dog: A Memoir by the Creator of Nike by Phil Knight

+ The Portable Coach: 28 Sure Fire Strategies For Business And Personal Success by Thomas J. Leonard and Byron Larson

+ Sign up for “The Victory Letter” and connect with Cheri by visiting www.businessvictories.com.

Episode Production Credits:

+ Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com)

+ Intro and Outro Voiceover Talent: Kelli Myers

+ Background Music: Inspiring Happiness by Premium TraX