Copy & Content with Jon Cook - 003 //Gina Daschbach, Perooz

Gina Daschbach is the founder and Creative Director of Perooz where she and her team create work-of-art print publications for thought leaders.

Gina fell in love with magazines as a little girl. After twenty years of bringing creative leadership to marketing and communications teams in the audio, video and electronics industry, Gina Daschbach brings her marketing expertise and enthusiasm to Perooz.

The ever-accelerating wave of digital communication, especially in the marketing space, has marginalized print publications. Gina’s four-step inkCredibility Method is designed to break through the digital noise of your industry to place your credibility squarely into the minds, hearts, and hands of your audience.

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Takeaways:

+ Studies show that magazines engage audiences with content for between 30 and 60 minutes of undistracted viewing time.

+ 65% of magazine readers are inspired to take action after reading something in print!

+ Print publications have the power to create both a ‘wow’ impression and nostalgia marketing for thought leaders to connect with a multigenerational audience.

+ 82% of Millennials view direct mail messages as more trustworthy then online messaging. - U.S. Postal Service

+ Print communications have the power of passive interruption that is almost impossible for digital communications to replicate.

Resource List:

+ Canva.com - freemium online graphic design program for beginners

+ Issuu.com - paid publication design and online distribution platform

+ Get your free print copy of Gina Daschbach’s latest issue of Inkcredibility magazine at peroozme.com/free-magazine.

+ Connect with Gina and check out her work by visiting www.peroozme.com.

Episode Production Credits:

+ Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com)

+ Intro and Outro Voiceover Talent: Kelli Myers

+ Background Music: Inspiring Happiness by Premium TraX