Copy & Content with Jon Cook - 013 // Marc Gutman, WILDSTORY

What if the most overlooked advantage in your business is your brand story? Marc Gutman is the founder and lead storyteller at WILDSTORY. Marc is a former screenwriter working with Disney, Warner Bros., Fox, and Oliver Stone. He pivoted that season of life with the silver screen into a brand story-focused adventure. Marc and his team now help brands of all backgrounds build powerful, authentic conversations that change the way people feel about you and your brand.

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Takeaways:

Our stories help us tribe together with brands, products, and causes worth supporting.

By telling your customers who you are, you’re telling them who they are as well.

Two questions to raise the quality of your brand story: 1) what’s the story you can’t stop thinking about?, and 2) What’s the story you don’t really want to tell?

Storytelling builds empathy.

Resource List:

Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark and Carol S. Pearson

Invisible Ink: A Practical Guide to Building Stories that Resonate by Brian McDonald

Influence: The Psychology of Persuasion, Revised Edition by Robert Cialdini

The Dream Society: The Coming Shift from Information to Imagination by Rolf Jensen

See what Marc and his crew at WILDSTORY are up to by visiting wildstory.com.

Episode Production Credits:

Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com)

Intro and Outro Voiceover Talent: Kelli Myers

Background Music: Inspiring Happiness by Premium TraX