🎙 Episode 9 — Copy is Queen: The Copy Advantage Host: Jarika Moon Podcast: Digital Collective by Lunar Innovations

Description: What if the most powerful marketing tool isn't flashy design or branding—but your words?

In this episode of The Digital Collective, host Jarika Moon dives into the invisible powerhouse of digital marketing: copywriting. Fresh off an inspiring bootcamp with copywriting queen Alex Cattoni, Jarika shares how this skill shifted her perspective, elevated her content, and helped her connect with her audience in a whole new way.

From a vulnerable story that exposed her own blind spots, to proven techniques like PAS and AIDA, this episode unpacks everything you didn't know you needed about copy. You'll explore the history, purpose, and psychology of copywriting—and why it's the digital skill that can turn words into impact, income, and influence.

🧠 Whether you're building a brand, launching a product, or writing a killer Instagram bio, this episode will teach you:

What copywriting actually is (and isn't)

Why great copy converts when flashy visuals can't

Different styles of copywriting—from emails to TikToks

How to start practicing even if you're "not a writer"

🔖 Plus: Jarika drops a Copy Challenge to help you flex your writing muscle today.

This episode is for creatives, founders, digital marketers, and anyone ready to trade fluff for clarity, and chaos for connection.

🎧 Tune in now and discover why Copy is Queen.

Follow on Instagram for more Copy tips:

Alex Cottoni

Alex Hormozi

Amy Porterfield

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