This week, Lewis is joined by freelance copywriter Sheryl Hickey to talk bold brand voice, audience-first storytelling, and why authenticity beats “post daily” content every time.

From “storyteller on wheels” tour guiding and a lockdown travel blog, to editorial work and going freelance, Sheryl shares how screenwriting and acting classes sharpened her timing, how she niches into travel, wellness and sex-positive brands, and why emails and About Us pages are her happy place.

They also dig into AI, the two-track writing process, ADHD focus rituals, and the shift from content noise to strategy, consistency and real connection.

Find Sheryl on ⁠LinkedIn⁠

Visit Sheryl's website, Shez Writes