It's easy to talk about emotion-driven copy. But I came across an example of it, live, that you'll want to see if you struggle with understanding how to write and reap the rewards of deeply moving copy. This site brought me to tears. And made me a customer. You can impact your readers in that same way. I want to thank Midnight's Honor for the inspiration for today's episode. Please check out their site and all the amazing work they offer!

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