<p>Why do we follow the crowd? When is it a good idea and when is it not? Michelle Baddeley from the UTS Business School is the author of the book Copycats and Contrarians. She joins the show to talk about the concept of herding and how it manifests in the business world. </p>

Why do we follow the crowd? When is it a good idea and when is it not? Michelle Baddeley from the UTS Business School is the author of the book Copycats and Contrarians. She joins the show to talk about the concept of herding and how it manifests in the business world.

Copycats & Contrarians

Think: Business Futures finds the movers and shakers in business, and brings them together to unpack the issues of the day.
Think: Business Futures is produced by 2SER with the assistance of UTS Business School.

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Think: Business Futures finds the movers and shakers in business, and brings them together to unpack the issues of the day. Think: Business Futures is produced by 2SER with the assistance of UTS Business School.

Think: Business Futures&nbsp;finds the movers and shakers in business, and brings them together to unpack the issues of the day.
Think: Business Futures&nbsp;is produced by 2SER with the assistance of&nbsp;UTS Business School.

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Copycats & Contrarians

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