"Copying skips understanding"— such an insightful observation from Sadie Lincoln, founder of barre3.

When we look to copy the great work of another industry, product, or service, we skip understanding the humans we should be designing for, and we lose the opportunity to deliver great customer, employee, and digital experience.

#cx #dx #ex #customerexperience #digitalexperience #employeeexperience #wednesdaydropin

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