Super Unfiltered

Copyright in the AI Era: Joe Naylor


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AI isn't just changing how we make things, it's changing who gets paid for them. Joe Naylor, engineer-turned-image-rights pioneer and president of the Digital Media Licensing Association, believes we're heading toward a reckoning: one where copyright law, not code, decides the future of creativity.

Here's what he told us on Super Unfiltered: → The Copycat Problem: Most AI models were trained on unlicensed images — a creative economy built on theft. → The $150K Lesson: One photo registration can be worth more than an entire ad campaign. → The Next Creative Skill: Learn to license, not litigate — protect what makes you human.

The uncomfortable truth? Personalization at scale is meaningless if originality disappears.

So here's Supergood's question: In the age of AI, are we training models to be more creative — or just better at imitation?

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Super UnfilteredBy John Elder, Mike Barrett, Bob Winter, Elana King