In Europe, offending people with your marketing is almost illegal. In fact, in some cases, it is illegal. So how does a copywriter survive?

Writing a good ad is like walking a fine line. The best ads should make you nervous about running them. Any piece of copy that converts is also very likely to offend.

Adil Amarsi is a London based copywriter and he joins me to talk about racism, sexism, political correctness, and all things marketing.

Warning, this episode will offend people. Listen at your own risk.

Adil's Website

Adil's Facebook


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