In this episode, we're joined by our colleague, Rachel Wade who's a fiction author and copywriter at Artus. Discussing Rachel's fantastic debut novel Crow's Haunt and the intertwined relationship between creative writing and copywriting, Zach and Rachel consider storytelling from concept to creation. 

We discuss the element of imagination in storytelling from fiction writing to blog writing, and how that level of creativity fluctuates from business to business. With impactful insights from two industry experts, this episode combines the flair of fiction with directed purpose of copywriting considering how Rachel intertwines those two ideas  to create incredible content.