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What if you had to write copy for a niche, topic, or subculture you’re just not connected with?

This is a very real problem.

And I think it comes up pretty often — especially if you’re in an agency or similar situation where you’re in even less control over who you’re writing for.

… Then again, I think pretty much ALL of us copywriters have taken on a project or two from a client where we’re really not a fit for their market, just because they had money to give us.

(I know I have.)

Anyway, I had a subscriber ask this.

We’ll call her J.  She said she’s writing in the motorcycle market.  And she’s not a biker…  Or motorcyclist…  Or whatever they call themselves!

In today’s episode I share my reply and how I’d handle this challenge.

Copywriting Challenge: Writing emails for a niche I don't know...

Yours for bigger breakthroughs,

Roy Furr