Copywriting and content writing are often lumped together in B2B marketing. But they're vastly different... and equally important. In my interview with Jess Cook, Head of Content at LASSO, Jess and I banter about the differences between the two, whether someone can be both a copywriter AND a content writer, tips for inspiration... and lots more.

Connect with Jess:

LinkedIn: https://www.linkedin.com/in/jesscook-contentmarketing/

Podcast (That's Marketing, Baby) https://podcasts.apple.com/us/podcast/thats-marketing-baby/id1663508844

********

Sign up for Linda's newsletter here for more conversion copywriting tips: https://thecopyworx.com/newsletter/