Is your content as good as it could be? Could you pile more value into your writing that’ll engage and retain your readers? Today I talk about the Skyscraper Technique - a strategy created by Brian Dean that could not only see you dramatically improving your articles, but could also help you improve the quality of online content in general.

To See Brian's original article, click here: http://backlinko.com/skyscraper-technique

For more copywriting and content writing resources, check out the blog at my website: http://nicholasbeaumont.com. Or add me on Twitter @nickbeaumont

Copywriting, Etc Episode 2: The Skyscraper Technique

Get your weekly dosage of copywriting and content marketing inspiration from copywriter Nick Beaumont.

Go to www.nicholasbeaumont.com for more awesome content!

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Management

Whether you’re a blogger trying to get noticed or a business assembling your tribe, we’re all in the same boat. We’re dealing with real people, with real feelings who form real relationships with us. Remember, it takes 12 positive experiences for a to make up for 1 negative experience. If we can’t consistently nurture your readers, you will lose them, and they won’t come back.

in this podcast I go over a few of the practices that will ensure I will not be returning to your website/blog/social channel.

To see my related article, check out my article here: http://bit.ly/1yJKYRn

Or add me on Twitter: @nickbeaumont

Copywriting, Etc Episode 4 - How to Lose Readers and Disinterest People

2015 has brought in it's fair share of new buzzwords, and unless you've been living under a rock, you've probably heard the term 'Adaptive Content.' In this episode, I discuss:

- What is Adaptive Content
- How has Adaptive Content changed over the years
- What are some recent examples of Adaptive Content

Visit my site to see the original article, as well find links to Karen McGrane's presentation, and a bunch more useful resources: 

http://www.nicholasbeaumont.com/2015/01/11/adaptive-content-2015-facebook-nike/

Copyweiting, Etc Episode 3: Adaptive Content

Ever heard of invective marketing? The practise basically involves being so much of a troll that you can actually generate a following online. To learn more about invective marketing, click here: http://www.nicholasbeaumont.com/2014/12/07/invective-marketing-monetizing-troll/

Copywriting, Etc Episode 2: The Skyscraper Technique

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