In an online world full of distractions, how do you differentiate yourself from being just one of them? How do you stand out and convince people you are the authority?

For you to connect with people you've got to evoke empathy towards them; there is no other way to let them resonate with your message than with stories you tell them, for everyone connects with a story. And writing a story that grabs people's attention leading them to take action for their transformation, is what copywriting is all about.

Lindsay Schluter is known for being a lipstick connoisseur, a lover of push-ups, planks, and anything that makes her sweat. She is a single parent of two kids. Most of those who know her, refer to her as "the writer", one who quit her safe, secure job to pursue her passion and true calling.  

She enjoys serving the world by helping coaches tell the story of their brand and business. She is a big believer in the power of words. And she loves bringing a little wordsmith-ery to the party! It is her mission to help others take their coaching business to the next level by creating a stand-out copy that converts. 

In this episode, Lindsay shares about her story of taking that giant leap. Unsure of what the future holds for her; nonetheless, she pursued her ultimate dream for which she was made for despite insurmountable odds stack before her. Her life lessons in her journey towards making her vision fulfilled are noteworthy and deserve emulation in our very own lives.

With what she's achieved, mindset work has done a significant part in all of it. Things never came easy for her, and there is so much about this discipline we can all glean from.

Being a coach herself, she finds it necessary to put yourself out there, sharing stories that truly convince people to say yes to themselves and take that giant leap for their transformation.  

Being a part of an industry badly hit with the pandemic, she shares valuable lessons we can all reflect on. Positivity always crushes negative thoughts. She’s learned to tap into her flexibility, one sure key to her staying on top of things. And if we are wondering where this fitness industry is headed for and what awaits us in the future, she is quick to articulate golden nuggets on what she's done to stay herself afloat in this crisis for which we can all do the same, as well. 

"The number one thing why copywriting is so important, it is storytelling and storytelling is something that resonates with every human being on the planet." - Lindsay Schluter 

What you will learn from this episode:

03:37 - Making that bold decision - that jump, though scary - but happy and fulfilled

05:58 - Mindset work and trusting in herself

09:10 - Lessons from taking that leap and her best brand positioning

11:39 - Evoking a voice of authenticity that resonates with your audience

12:34 - Communication is the key

15:25 - Why copywriting is essential for coaches

17:16 - Important lessons about copywriting

22:04 - The power of mindset work

25:33 - Crashing those negative thoughts about being rich and making an impact

27:19 - The challenge with doing mindset work

30:15 - Lessons from the pandemic and where the fitness industry's headed for

33:48 - The key is in serving people with versatility

Connect With Lindsay Schluter:

• lindsayjanewrites
• Facebook
• LinkedIn
• Instagram

Connect With Gavin McHale:

• Gavinmchale.clickfunnels.com
• LinkedIn
• Instagram