Most marketers are fairly insecure about writing copy. They’re concerned that if they don’t use the magic sales words needed to hypnotize their readers, no one will ever take action. Add to that the pressure of short deadlines and you have a recipe for some major blood pressure issues.

The truth is, you don’t need magic words. You don’t even need a lot of time to think about what you’re going to say. All you need is a framework for writing copy that is good enough to get the job done.