How to write great copy: hire an expert! That is the long and short of it, but in order to hire an expert, you still need to know what good, and bad, copywriting looks like. Russ Hanush digs through his journals for those jewels of wisdom that will help you hire the best, by recognizing great copy. You'll get a sneak peek into his must-read list on copywriting, and get a bird's-eye view of what it takes to write good copy.

 

The List:

Claude Hopkins – Scientific Advertising, 1923

Robert Collier – The Robert Collier Letter Book, 1931

Gary Halbert – The Boron Letters, 2013

 

On my list, but haven't read:

Claude Hopkins – My Life in Advertising

Eugene Schwartz – Breakthrough Advertising

David Ogilvey – Ogilvey on Advertising