How to write great copy: hire an expert! That is the long and short of it, but in order to hire an expert, you still need to know what good, and bad, copywriting looks like. In part 2 of “Copywriting,” Russ Hanush continues digging through his journals for the best of the best advice on copywriting.

 

Links:

Robert Collier – The Robert Collier Letter Book, 1931

Gary Halbert – The Boron Letters, 2013

Gary Halbert – Tova Ad