Blowing Up

Copywriting (Ryan Schwartz)


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Ryan Schwartz is a launch strategist and the copywriting genius behind lots of multi-million-dollar sales pages. He’s also the creator of an intuitive framework for crafting launch and funnel copy that connects deeply with your prospects and “coaches” them into being the perfect buyer, called the Coaching the Conversion Method.™ 


Hosts Linda Claire Puig and Ari Iny explore with Ryan how to get to the precise words and phrases that will convert potential clients to actual clients and students—and the personal journey that led to that discovery.


In this episode, we discuss:

  • How to stop writing copy—and map it instead (This simple approach to filling your sales page, opt-ins, and emails will skyrocket conversions.)
  • A lightning-fast alternative to market research that takes advantage of something you’re already doing and reveals the exact problems your prospects face
  • The single most important thing that you should do in your enrollment calls to  strengthen your sales process (surprisingly few business owners do this!)
  • And much more!


“Get in the habit of writing copy in relationship to something you've just helped someone solve, something you've overheard people have as a problem, and solve problems via your copy.”
– Ryan Schwartz


More reclusive than Salinger on a rainy day, Ryan Schwartz has been deep in the trenches for dozens of 6- and 7-figure product launches and evergreen funnels.


He’s written for and/or consulted with top online entrepreneurs and trainers like Amy Porterfield, Todd Herman, London Real, Josh Shipp and Dan Martell just to name a few. And he’s done it all without writing a single line of “copy.”


Instead, he developed the Coaching The Conversion Method™ as a faster, more natural and intuitive framework for crafting launch and funnel copy that connects deeply with your prospects, and “coaches” them into being the perfect buyer.


Ryan has used his signature CTC processes to generate a combined revenue of $75M+ for his partners and clients. 

Resources or websites mentioned in this episode:

  • Mirasee
  • 6-Figure Newsletters
  • Ryan’s website
  • Ryan’s free gift


Credits:

  • Guest: Ryan Schwartz
  • Hosts: Linda Claire Puig & Ari Iny
  • Producer: Linda Claire Puig
  • Managing Producer: Cynthia Lamb 
  • Executive producer: Danny Iny
  • Audio Post Supervisor: Evan Miles, Christopher Martin
  • Audio Post Production: Post Office Sound
  • Music soundscape: Chad Michael Snavely
  • Making our hosts sound great: Home Brew Audio


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Music and SFX credits: 


• Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION


• Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS


• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION


Episode transcript: Copywriting (Ryan Schwartz) coming soon


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Blowing UpBy Mirasee FM