Perna Malik talks us through the fundamentals of what makes engaging copy, why it's so important to have it right in order to grow your business and the framework to make sure your copywriting does the job it's meant to do. Prerna also shares some great tips and traps to avoid when writing good copy. 

Copywriting Skills For Your Business and Why You Need to Get It Right with Prerna Malik

The Business Made Easy Podcast is packed full of business ideas, to grow your business from a small business into a large business. From tips on social media marketing, business management and finance to cashflow and growing, The Business Made Easy Podcast has got you covered. Business can be a lonely place at times but not anymore with our weekly episodes of business tips and advice.  
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There are many ingredients required for achieving business success, There is, however, one secret ingredient that is essential in every successful business. While marketing, knowing your numbers, your team, your customers and sales are all important factors in making your business successful, There is one essential secret ingredient that is often overlooked and underestimated when it comes to ensuring success as an entrepreneur and business owner.  This one ingredient alone has the power to drive results in any area of your business and accelerate your success. Without it, you will grind to a halt and suffer inertia.  Use it wisely, nurture and build on it and you have every chance to take your business to levels you never dreamt were possible. Yet it very rarely gets discussed. We are discussing the secret ingredient to business success this week - Confidence. Confidence is the secret ingredient that keeps us moving forward, the ingredient that helps us take action in our business and our lives. The ingredient that gives us the strength and courage to do the right things and the right times in our businesses. In this episode we discuss   Why confidence is the secret ingredient to business success The different types of confidence and what they mean to your business success. Why building and working on your confidence will improve your business results. 10 practical action items you can implement to help build your confidence in business  

The Secret Ingredient To Success In Business

Are you just like everybody else in business trying to provide good customer service or are you providing your customers with a unique customer experience? There is a big difference between the two and an even bigger difference on your bottom line profit when you get it right. Today I take you through the difference and give you the tools you can use to provide your customers with a unique customer experience and turn them into raving fans in your business.

Are you providing Customer Service or a Customer Experience in your Business?

“People don’t plan to fail, they fail to plan” This saying couldn’t be closer to the truth when it comes to business and having an up to date and relevant business plan for your business. Yet so many business owners don’t do them and if they have done them they don’t update them regularly. This week we discuss in-depth why you need a business plan in your business.   What makes a business plan so important and the benefits of a well-crafted business plan Why you need a business plan in your business How often should you do a business plan  How often should you update and look at your business plan  What happens if you run your business without a business plan. 

Why You Need A Business Plan

Business process automation can be a huge efficiency gain to just about every business.  It allows you to scale your marketing, your processes and product delivery.  It is not however good for everything.  Process automation can not replace or build human relationships and done badly can quickly and easily be damaging to your business.  In this episode, we highlight two real case studies where businesses have automated their business processes at the expense of good customer service as an illustration of how automation can be more damaging than beneficial.    In this episode we cover   Why business process automation is great for business and can help you scale.  Why it’s not so great  Where it can go wrong and the costs of getting it wrong in your business The importance of building human touchpoints in your systems. How to map out your customer journey to exceed customer expectations 

Why Automation Can Be Bad For Business

It is so easy to get caught up in life busy being busy. But are we being effective? Are we actually working towards or heading in the right direction for what is truly important in our lives and in our businesses? We explore the beginning with the end in mind approach to life and business this week.  The idea of starting everything with total clarity on what is important to you in all aspects of life and staying focused on it can have a dramatic effect on the level of success you in your business and in your life. When we begin with the end in mind approach to our lives we become leaders of our lives as opposed to manages of all that comes our way.  We discuss in-depth these concepts and how you can have a life well lead versus a life well managed.  What it means to start with the end in mind Why it’s such an important approach to business and life in achieving success How easy it can be to lose focus and direction without a proper plan The importance of recallibrating regularly to stay focused The important distinction between a life well managed versus a life, well lead How to implement an End in mind approach to life. 

Copywriting Skills For Your Business and Why You Need to Get It Right with Prerna Malik

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