What is neuromarketing, and why does it matter? What does it mean to tap into "feelgood" chemicals while copywriting, and how do you avoid crossing over into the "feelbad" realm?

Copywriting That Makes People Feel Good, Nick Usborne of Conversational Copywriting

Are you a marketer or content manager struggling to create content? Are you tired of high-level “insights” that don’t give you anything to do right now to make your content better? Do you wish someone would just spill the secrets on what works, what doesn’t, and what’s next?

If so, Content Lab is for you.

Join IMPACT content strategist Liz Murphy each week for shenanigans, candid conversations with fellow content nerds and industry experts, and the inside scoop on the tools and tactics that will transform you into a content rockstar.

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Marketing

Are you a marketer or content manager struggling to create content? Are you tired of high-level “insights” that don’t give you anything to do right now to make your content better? Do you wish someone would just spill the secrets on what works, what doesn’t, and what’s next? If so, Content Lab is for you. Join IMPACT content strategist Liz Murphy each week for shenanigans, candid conversations with fellow content nerds and industry experts, and the inside scoop on the tools and tactics that will transform you into a content rockstar.

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Copywriting That Makes People Feel Good, Nick Usborne of Conversational Copywriting

Copywriting That Makes People Feel Good, Nick Usborne of Conversational Copywriting