David Ogilvy once said the best copywriters worked for mail order catalog companies. Why? Because their job was to SELL something.

Copywriting, very simply, is the ability to put words on paper that get people to send you money, or ask you to contact them, or give you their name and email. Good copywriting creates tremendous leverage, because once you get the right words on paper…in the right order (and this is key), all you have to do is use the right media to deliver that message to the right person.

Whether you do the copywriting yourself, or have someone do it for you, you'll want a better understanding of what makes good copy.

Speaker/Host:

Steve Miller, TheAdventure.com