The Copywriter Collaborative

Core Brand Stories: The Innovation Story


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A brand's Innovation Story demonstrates why they're truly unique, telling the story of their innovation on the marketplace. This could be a product or service, a way they do business, or something else! This week we're continuing our mini-series on core brand stories. Today, let's dive into the Innovation Story.



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The Copywriter CollaborativeBy Jessi Honard + Marie Parks

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