In this episode of the Core Exchange, Miranda Greenwold, director of marketing and community relations at Black River Memorial Hospital in Wisconsin, and president of the Wisconsin Healthcare Public Relations and Marketing Society, joins Laila Waggoner, Core Health’s senior healthcare strategist, for a conversation about data-driven healthcare marketing. Miranda shares how she collaborated with her business intelligence colleague to build a dashboard for easier access to the organization’s data, how marketing uses that data to make better decisions about marketing campaigns and content, and how data and insights have helped marketing build confidence, establish credibility and drive growth for the organization.