In this episode of the Core Exchange, Laila Waggoner, senior healthcare strategist, Core Health, interviews Tom Duncan, vice president, Froedtert South Hospital, located in southeastern Wisconsin. Laila and Tom discuss what indicates the need for a healthcare website redesign, how to stand apart from competitors, and how to make the web experience easier for patients and providers to navigate. They also cover how to get buy-in from internal stakeholders, who should be involved in decision making, and how to set priorities and expectations so your healthcare website project can be a success.