In this episode of the Core Exchange, our good friend and frequent research partner, Rob Klein of Klein & Partners, joins Laila Waggoner, VP of Strategic Partnerships, for a conversation about Klein's unique BRANDengine℠ research model for healthcare systems, and they discuss the findings related to primary care from the recently completed National Consumer Insights Study. This jointly-conducted national survey of more than 1,000 healthcare decision makers reveals insights about what today's consumers expect from primary care, their attitudes about relationships with primary care clinicians and providers, the relative importance of various decision drivers (including ratings and reviews), and more. Rob and Laila also explore some of the differences among age group and life stages for consumers in how they think about the role of primary care in their lives.