In this episode of the Core Exchange, Kris Baird, president and CEO of Baird Group, joins Core Health’s Senior Healthcare Strategist, Laila Waggoner, to talk about the intersection of brand, culture and patient experience. They discuss what’s changed during the pandemic, and what hasn’t, as it relates to how health systems are living the brand both inside and outside the organization, and how that affects consumer experiences. Kris and Laila explore how healthcare marketers can best work together with internal HR and operations teams to engage leadership and ensure the brand promise is being delivered day in, and day out.