The art of storytelling is to show someone the problem you can solve for them, at the deepest possible level, without telling them in an overly salesy way that would likely scare them away. High-value prospects like to buy; they don't like to be sold.

The first of our core story prompts explores the more subtle ways the problem you solve shows up across your life, because how you deal with one thing is how you deal with everything! Finding the right story to demonstrate your grounding principles both lets people get to know the real you, and better understand the problem you can solve for them.

Takeaways:

• Grounding principles are a deep yet under-the-radar way to show people your commitment to solving the problem at hand
• Grounding principles likely drive your uniqueness
• Your grounding principles should be things you do regularly
• The ideal grounding principle has depth once you dig under the surface

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For regular, affordable ongoing support with your storytelling, read more here.