What would you say is the biggest U-Turn in understanding you've had about your market or audience? What's the biggest insight you've picked up that your ideal client needs to hear? And how did you discover that insight?

Answering those questions is the basis of Core Story prompt #4: The Key Insight. The three ideas I discuss in this episode are the surprise, the experience, and the U-turn. Getting all 3 right will produce a compelling key insight story that leads people towards your service.

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For help telling your story, head to https://storyrob.com/.