Torch Talk

Core Value Culture


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In this episode of Torch Talk, Lindsey Chupp sits down with Holly Simms, Director of Quality and Distribution at CrowWorks, for an in-depth conversation about growth, adaptability, and building strong teams inside a fast-moving manufacturing business.

Holly shares her non-linear career path, from sports management and event operations to holding six different roles at CrowWorks over seven years. She walks through how each role shaped her leadership style and gave her a deeper understanding of operations, client experience, and quality control inside a growing organization.

The conversation dives into what it takes to scale a company without losing culture. Holly explains how CrowWorks uses clear core values, open communication, and flexibility to support team members, especially in an environment where change is constant. She also offers practical insight into hiring for adaptability, managing change fatigue, and creating systems that support both people and performance.

In this episode, you’ll hear about:

  • Holly’s career evolution across multiple departments at CrowWorks
  • Why adaptability and curiosity are essential in growing businesses
  • How core values guide hiring, feedback, and team culture
  • Balancing structure and flexibility in operations and leadership
  • What small, people-first practices make a big difference for teams

This episode is a thoughtful look at leadership inside a changing organization, and a reminder that growth doesn’t require a perfect plan, just a willingness to learn, adapt, and invest in people.

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Torch TalkBy Lindsey Chupp