The past several weeks we’ve been digging down in the dirt and discussing who you are. Who you are is the ground that your business is built on. That ground is what supports the foundation of your business. The foundation is your core values and principles.

Last week I shared the list of my core values with you. They are a collection of things that I’m naturally good at and some things…not as much. I’m constantly working on the things on this list to get better at them.

Here’s a brief definition of what these core values mean to me.