On today's episode of the Microsoft Hybrid Cloud Partners podcast, Fede Pacheco and Adam Burke are joined by Ron Lisch, CEO of Coretek, and Brian Barnes, the company's CTO. Coretek, a long-time Microsoft partner, shares its decade-long journey of betting on Azure and helping businesses optimize their cloud transformation. From aiding customers in managing Azure costs to navigating complex licensing models like SPLA, Coretek has become a leader in empowering mid-market companies and other partners to embrace cloud innovation. 

In this episode you’ll learn:       

• Why Coretek fully invested in Azure ten years ago before it became widely popular 
• How prioritizing business outcomes over technology is key to achieving successful AI adoption 
• How is Coretek helping other Microsoft partners in their cloud modernization journeys 

Some questions we ask:     

• How has the decision to focus on Azure paid off for Coretek? 
• What is your perspective on the strategic opportunity with the Cloud Solution Provider model? 
• How does your focus on security help win new business? 

Resources:       

• Marketplace Offer: Azure Arc & SPLA Modernization Assessment 
• eBook: Streamlining SQL Licensing with Azure Arc and CSP 
• Connect with the Datacenter Optimization team 
• Join the Hybrid Cloud Partners LinkedIn Community 

Related Microsoft Podcasts:                     

• No Slides Attached Podcast 
• The Microsoft Threat Intelligence Podcast   
• The BlueHat Podcast    

Discover and follow other Microsoft podcasts at microsoft.com/podcasts  

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