Corey Weiss of Ipsi Beauty

Influencers have become wildly popular and a trusted voice behind beauty brands, whether it’s reviews, demos, or education they are whom consumers turn to for an “inside” look into products and services on the market today. Patty Schmucker’s guest today on RadioAMB has been involved from the beginning of the social media takeover of beauty by transforming the way beauty content, education and products have been brought to consumers, that person is Corey Weiss of Ipsi.

Transcript:

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pretty is pretty important and all

things and beauty welcome to radio a and

B designed for those who want to live a

long and vibrant life I’m patty smoker a

licensed cosmetologist who’s been in the

beauty industry for about forty years

Radio AM V stands for american-made

beauty and it’s where we try and tell

the secrets behind the making of health

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american-made Beauty calm today my guest

is one of the people who is transforming

the way Beauty content education and

products are being brought to consumers

a decade ago if you brought up the

subject of influencers to someone in

beauty marketing they probably have

responded with somewhat of a like a

blank stare at best

of course beauty bloggers and vloggers

existed them and some of them had even

massive followings but

nobody yet was really leveraging or

courting them to market their brands and

the idea of paying one of these bloggers

to promote something would have been

considered absurd fast forward and the

Wild West of social media is the single

most important strategies that companies

are considering when bringing brands to

market and even the term digital native

brands has emerged referring to brands

that rely a hundred percent on viral

marketing through influencers as a way

to bring their brands to market during

our feature segment today you’ll meet my

guest and learn how beauty captured a

how beauty captured this digital

entrepreneur who has been cutting his

teeth in the digital world on sports and

entertainment and now has become the co

founder in it C and is changing the way

beauty is brought to consumers in our

second segment we’ll learn how it sees

open studio it what it is and the ways

that people who want to become Beauty

influencers can get mentoring and help

to help in developing their desired

content during our third segment today

we’ll share what social media platforms

were best for Beauty and how both small

and large companies are engaging

influence to promote their brands