Solopreneur Stories

Corporate careers, creative conversations, and cultivating client connection


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In this episode I speak with Jennifer Baron.


Jennifer is a solopreneur and strategic B2B SaaS marketer with decades of experience running successful marketing programs and teams.


After a long 20-year career in corporate marketing, she’s now founded her solopreneur operation, Willow and Bee, where she helps tech start-ups grow.


We cover topics including:


  • How even after 20-years honing her craft she can still experience moments of imposter syndrome - which I found totally endearing
  • Niching to industries without going overboard niching
  • Resilience as a solopreneur
  • The story behind her brand name and the creative process of branding yourself

  • And other educational topics.


    She was a great guest, and I love that even after two decades being a corporate professional she’s still embracing the “beginner’s mindset” and being open to learning and developing.


    I hope you enjoy my conversation with - Jennifer Baron.

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    Solopreneur StoriesBy Will Stevens

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