Authentic Influence© by Raju Mandhyan

Corporate Culture in a Hybrid World with David Cohen


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For decades, the advice for organizations in a changing world has been to "manage your culture." Yet with the speed of innovation and the ubiquity of technology driving us faster than ever before, that's easier said than done.

Culture is the most important force of a company, as it contributes to operating style, interpersonal relationships and corporate values. From Apple to Google, from Zappos to Amazon, these companies have earned their place in history through the strength of their corporate cultures. Leaders like Larry Page, Reed Hastings, and Tony Hsieh take culture seriously – but never take it too seriously. These leaders are masters at managing culture as an ongoing discussion while adapting to ever-changing circumstances. However, despite the importance of culture, it is surprisingly challenging to manage.

In this episode, David Cohen, an author and a thought leader on corporate culture and behavioral competencies, reveals how to manage your company's hard-earned culture in a changing world. Specifically, you will discover:

  1. how corporate culture is formed
  2. the relationship between culture and value
  3. the tips for managing corporate culture
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    About the Guest

    David S. Cohen, PhD, Ed. D. has a vision: organizations that thrive by living their values in good times and especially VUCA times.

    David’s first career was in elementary and high school education, where he built a reputation for building school communities based o purpose and social responsibility. Thirty-three years ago, David transitioned to corporate consulting.

    As a consultant, David earned a reputation as a contrarian consultant because he does not always follow what is popular in his chosen field. David works with leaders helping them understand what is and what is not necessary to build an active and positive organization. He helps leaders’ step into life’s challenges, inspiring them to create a sustained approach through a values-based focus, resulting in better business results.

    David is a keynote speaker, educator, disruptor, facilitator, team builder, and executive coach. He is a member of the MG100 coaches.

    He has authored two books and numerous articles in professional journals.

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    Authentic Influence© by Raju MandhyanBy Raju Mandhyan