In this episode, we discuss Santiago Duran’s op-ed on the true motivations behind corporate cultural initiatives and changes. While companies often present these shifts as value-driven, the article argues that they are more frequently responses to external pressures, economic realities, and the need for self-preservation.

We explore how factors such as social movements like #MeToo and Black Lives Matter, technological advancements, and the pandemic have forced organizations to adapt, sometimes out of necessity rather than genuine commitment.

Finally, we reflect on the authenticity and real impact of these transformations, questioning whether they lead to meaningful progress or are merely tactical responses to maintain competitiveness.

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