Marketing Unf*cked

Corporate Digital Responsibility as Your Guide to do Better | Tim Frick


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Ever wonder if there are any principals that can guide an organization way to being better?
Join me on Marketing Unf*cked as I speak with Tim Frick, advocate for the responsible, equitable, and sustainable use of design and technology, about Corporate Digital Responsibility and itss 7 principals.

In this weeks episode we cover:

  • the 7 principals of Corporate Digital Responsibility
  • using b-corp assessment to help understand impact
  • the importance of aligning your story
  • how marketing can avoid green-washing, woke-washing, rainbow-washing...
  • the affect of digital on the environment - no, it's not all good!
  • where the team the created CDR envisions it going in the long term

Resources mentioned on this episode:

  • Tim Frick on LinkedIn
  • Tim Frik on Twitter
  • https://corporatedigitalresponsibility.net/
  • What is Corporate Digital Responsibility? (blog)
  • 7 Core CDR Principles (blog)
  • CDR Infographic (PNG file)
  • CDR webinar (YouTube Video)
  • Mighty Bytes Code of Ethics 
  • CDR Manifesto (page on a full blog dedicated to CDR)
...more
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Marketing Unf*ckedBy Siobhan Solberg