From Virgin Atlantic's bold airline dreams to Theranos's dangerous deceptions, explore how companies walk the razor-thin line between aspirational branding and outright fraud. Discover when projecting confidence becomes reality—and when it becomes a corporate catastrophe that destroys billions and reputations.

From Virgin Atlantic's bold airline dreams to Theranos's dangerous deceptions, explore how companies walk the razor-thin line between aspirational branding and outright fraud. Discover when projecting confidence becomes reality—and when it becomes a corporate catastrophe that destroys billions and reputations.

Corporate Personas: Faking It Till You Make It

Welcome to Business Built Right, where strategy meets execution and leadership drives results. Join us as we dive deep into the foundations that separate thriving companies from those that merely survive.

In each episode, we explore the critical pillars of successful business: crafting winning strategies that actually work, building brands that resonate and endure, fostering organizational cultures that attract top talent, and developing leadership skills that inspire teams to achieve extraordinary results.

Ready to build something that lasts? Let's get started.

Business

Welcome to Business Built Right, where strategy meets execution and leadership drives results. Join us as we dive deep into the foundations that separate thriving companies from those that merely survive. In each episode, we explore the critical pillars of successful business: crafting winning strategies that actually work, building brands that resonate and endure, fostering organizational cultures that attract top talent, and developing leadership skills that inspire teams to achieve extraordinary results. Ready to build something that lasts? Let's get started.

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Corporate Personas: Faking It Till You Make It

Corporate Personas: Faking It Till You Make It