In this episode of Numbers and Narratives, we spoke with Rebecca Holliday, Head of Customer Success and Impact at Groundswell. Rebecca shared insights on corporate philanthropy, employee engagement, and the evolving landscape of donation platforms. Drawing from her experience in both nonprofit and corporate sectors, Rebecca discussed how Groundswell is revolutionizing corporate giving programs.

Key takeaways from the discussion:

• Democratizing corporate philanthropy
• Balancing admin and user needs
• Customizing success metrics
• Addressing disaster fatigue

Rebecca emphasized the importance of empowering employees to choose causes they care about while providing companies with robust tools for program management and impact measurement. The conversation touched on the challenges of maintaining engagement in a world of constant crises and the shift towards more personalized, direct giving models.

Be sure to visit groundswell.io to explore how their platform is helping companies of all sizes drive impact in their communities.