#socialresponsibility #community #socialgood #environment   In this episode, Priya has a candid conversation with Manoj Balachandran who heads the CSR wing at IBM. Manoj educates us on what CSR (Corporate social responsibility) is all about , and its applications to society. He offers his input towards the SROI measurement tool (Social return of investment) its pros and cons and its application to CSR and the "feel good factor" involved in giving towards the community.   

Manoj edifies us with the most successful campaigns in the market and the smaller companies (SME) in csr , the criteria to getting mandated or eligible in csr and the assistance of NGO's in the same. The eagerness of employees seeking opportunities to engage in community development contributes to the Importance of csr in the world today and more..