Brandice Daniel is the founder and CEO of ICON360, "non-profit organization dedicated to dismantling the barriers facing Black designers and fashion programs at Historically Black Colleges and Universities (HBCUs)."

Brandice joins host Steve Boland to talk about the value of sponsorships and connections to the mission of an organization. Brandice shares ideas on how to begin relationships with larger organizations (including budgeting small amounts to open doors with the first conversation), showing up where the brand managers are meeting (rather than struggling to get individual meetings), the value of intimate moments with brands seeing the impact of your work and more.