Brian talks about systems and looking for creativity from a Jordan Peterson talk he saw on Instagram

https://www.youtube.com/watch?v=Z-NLoc6A9g0

Transcription

corporate systems, and creativity.

Hi, I'm Brian Pombo. Welcome back to Brian J Pombo. Live,

I'm going to do something a little bit different today, I'm actually going to play a video that was on Instagram.

And it's a clip out of one of Jordan Peterson's talks.

I'm not sure if you've heard of Jordan Peterson or not, you've probably seen him around, relatively controversial person. Says a lot of wild things, whether you agree or disagree with them.

This is one of those that I wanted to toss out there and kind of discuss because it has a lot to do with what we talk about when we're talking about business.

Take a watch at this real quick.

Do employers look for creative people?

No, not generally, there's increasing demand in corporations for creative people. But the problem with being creative is that you're useless at the bottom of the dominance hierarchy.

You're not there to think outside the box, you're there to learn what you're supposed to do and implement it and creative people.

That isn't what they do. What happens though, to companies is that because they filter all the creative people out at the bottom, and then people start to rise up to the top, you really need creative people at the top, because they are the entrepreneurial types.

And they're the ones for example, in law firms, the more entrepreneurial ones are the ones that bring in all the business, but it's also very difficult to nurse them within any system.

Because systems do not nurture creativity, the artist is always the person who stands outside the structure or maybe builds his or her own structure, which is also why it's hard to evaluate creative people, you can't if they're operating within the confines of a system that has an evaluative structure, they're not creative.

So that's it. Do corporate that's really the question is, does the typical corporate structure with the top down issue that businesses eventually if they're growing, they eventually become somewhat of that structure?

Does it stifle creativity does it automatically tend to destroy itself by having a lack of creativity because it can't have it within the system that it ends up building?

I think that's true. I think it's prettytough to disagree, if you've worked in any type of large corporate business, if they are not relatively broken up into subsections. And have, in a sense, smaller companies within a company, if they don't work that way, then what you end up having is creativity being stifled.

You have a you have a certain amount of creativity at the top at least early on. And then over time, because they get very good at doing a certain thing. It gets to be kind of a rote process, to where people don't necessarily believe it, they do it because that's what they were taught. And they were taught what they were taught, and so on and so on. It goes on.

And then as people rise up to the company, like, like Jordan Peterson said, you end up with a lack of creative personalities, you you take away a whole lot of that spark that created the company to begin with.

Because entrepreneurse to have that that creativity, but they also need system in order to allow for growth. So it's a it's a balancing act. It's a dichotomy.