Cut The Tie Podcast with Candyce Edelen
What happens when a driven founder realizes the hustle is costing more than it's giving back? In this candid episode of Cut The Tie, Thomas Helfrich sits down with Candyce Edelen, founder of PropelGrowth, to unpack her journey from relentless workaholism to a life of intention, delegation, and healthier ambition.

Candyce shares the early lessons from her entrepreneurial upbringing, the realities of scaling (and breaking) a company, and how a burnout-induced pivot helped her rediscover both energy and purpose. If you’ve ever felt like you’re sprinting on a treadmill that never stops, Candyce’s story is the reset you didn’t know you needed.

About Candyce Edelen

Candyce Edelen is the founder and CEO of PropelGrowth, a revenue enablement consultancy that helps complex B2B companies align sales and marketing for long-term growth. With a background in capital markets, marketing, and entrepreneurship, Candyce blends deep industry expertise with a passion for building systems that support—not sabotage—growth. She's also a speaker, writer, and champion for sustainable success.

In this episode, Thomas and Candyce discuss:

• Cutting ties with hustle culture
  Candyce shares how her high-achiever mindset led to exhaustion—and how learning to delegate gave her business (and life) new energy.
• From founder to builder of systems
  She breaks down the shift from being the “do-it-all” leader to architecting a company that runs without her doing everything.
• The cost of ignoring burnout
  Candyce gets honest about the health and relationship toll of overwork, and the wake-up moment that forced a better path.
• Why personal growth drives business growth
  Through therapy, self-awareness, and constant iteration, Candyce shows how inner work leads to outer transformation.
• Redefining success around rest and results
  Today, Candyce runs a company where she works fewer hours, serves higher-value clients, and never misses her morning walk.

Key Takeaways:

• You don’t have to do it all yourself
  Delegating isn’t weakness—it’s wisdom. Build the team. Build the system.
• Burnout is a signal, not a badge
  When your body and relationships are suffering, it’s time to listen and change.
• Systems give you freedom
  If your business can’t operate without you, you don’t have a business—you have a job.
• Success is about energy, not hours
  Working smarter—and less—can lead to better outcomes and better health.
• Personal growth scales your company
  Mindset work, boundaries, and self-awareness are just as important as strategy.

Connect with Candyce Edelen

💼 LinkedIn: Candyce Edelen
🌐 Website: www.propelgrowth.com

Connect with Thomas Helfrich

🐦 Twitter: @thelfrich
📘 Facebook: Cut the Tie Group
💼 LinkedIn: Thomas Helfrich
🌐 Website: www.cutthetie.com
📧 Email: [email protected]
🚀 InstantlyRelevant.com

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