Corporations jumping on the 'progressive' bandwagon often propagate ideas that are pseudo-intellectual & even unscientific. We can only speculate why they are doing this, but we know the impact of these messages.

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Image Credit: ‘Vintage Car on a Field’. Original image from Carol M. Highsmith’s America, Library of Congress collection, from rawpixel.com; the image is at this link. I have cropped the image to fit the space here. Used without any other modification under Creative Commons Licence.