ArchIT Design Under Influence

Cortés Had It Right Burn the Ships and Embrace ArchiCAD


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This podcast episode emphasizes the critical need for architectural professionals to embrace AI and transition from traditional CAD systems to more advanced tools like Archicad. Drawing a powerful analogy with Hernan Cortez, who famously burned his ships to eliminate the possibility of retreat, the hosts encourage listeners to fully commit to this transformation to ensure long-term success and efficiency in their practices. Willard shares his personal experiences of how shifting to a parametric and optimized workspace has dramatically increased productivity and accuracy, allowing for faster project completion and greater profitability. The discussion also touches on the mental health benefits of leaving behind outdated methods, fostering a more collaborative and less chaotic work environment. Ultimately, the episode serves as a rallying call for architects and engineers to take decisive action and adapt to the changing landscape in their industry.

Links referenced in this episode:

  • getarchit.com

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ArchIT Design Under InfluenceBy Boris Rapoport and Alex Osenenko