Curious about what it takes to build high-performing sales teams and stay ahead in a competitive market? Join me as I sit down with Cory Bray, a powerhouse in sales coaching and the co-founder of Coach CRM.

In this episode, Cory also gives his take on the future of sales, discussing how AI might replace some sales roles while still leaving room for the human touch that gives businesses a competitive edge.

Whether you’re looking to refine your sales strategy or stay ahead in a rapidly evolving market, this conversation with Cory Bray is packed with insights that you won’t want to miss!

Episode Highlights

“You don't need a bunch of superstar salespeople as long as you have a great product.” - John Rankins

"Sales is an algorithm." - Cory Bray

“There's a path that you can follow that minimizes risk, maximizes reward and creates the opportunity of repeatability, which is pretty much the holy grail of business.” - John Rankins

“The only way for people to get better is to identify their own blind spots or have somebody give them feedback” - John Rankins

Chapters

(08:07) - The Importance of Learning How to Sell

(17:17) - Building a System for Effective Selling

(25:26) - The Evolution of Coach CRM

(37:06) - The Role of AI in Sales

(44:21) - The Competitive Advantage of Salespeople

Connect with Cory Bray

Instagram: https://www.instagram.com/corybray40/ 

LinkedIn: https://www.linkedin.com/in/buy-triangleselling/ 

X: https://x.com/coryclozeloop 

Connect with John Rankins

Website: https://thesalesmachine.com/

X: https://x.com/TheJohnRankins 

Facebook: https://www.facebook.com/TheSalesMachineOfficial

Instagram:https://www.instagram.com/thesalesmachine_official/

LinkedIn:https://www.linkedin.com/company/thesalesmachineofficial/

YouTube:https://www.youtube.com/@JohnRankinsOfficial