Investigating the negative health consequences of problematic usage of the internet has been a key priority for research in the last years. To effectively conduct such research, engaging with the general public becomes indispensable, requiring from scientists to navigate the creative fields of communication and public relations. Dr Julius Burkauskas is the Science Communication Coordinator of the COST Action (a multidisciplinary research network) 'European Network for Problematic Usage of the Internet'. During its four years' activities, this COST Action has been very active, engaging with the general public on various occasion and generating creative material as well as impressive media outfall.