Can you justify what you spend on software? On DevOps activities? Like actually put a number on it, not just explain that it’s needed to solve the digital challenges of the business?  

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SHOW NOTES:

• Hurdle Rate 

HOW MUCH DOES IT COST TO CREATE AND RUN SOFTWARE?

How much does a better customer experience cost? How valuable is it to add new partners? Some questions are easy to measure, while others are not. So how do you measure them?

DOES YOUR PROJECT CLEAR THE HURDLE RATE?

• Who decides if a project is important? Is viable?
• How do you measure cost-savings projects vs. business expansion projects?
• Does the CFO decide, or the CMO, or the CRO? Who resolves conflicts?
• Are you prepared to have projects rejected due to missing the hurdle rate?

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