Welcome to the latest episode of our "let's see what people are Googling this time" series, where we break down how your desperate search for the "cost of living" is turning into a national obsession. From 2004 to 2024, Google has been tracking the rise of the cost of living—and let's just say, it’s a hot topic in every election year. But what does it all mean? And why does it spike when the election year rolls around?

In this episode, Max and Lisa delve into this bizarre phenomenon, showing you the sharp geographical divide and how the cost of living is now more polarized than ever. From skyrocketing rent in San Francisco to the constant cringe of grocery store prices, we’ll take you on a dark, cynical journey through the real cost of living—and why your search history might be the best indicator of America’s deepening economic divide.

So, buckle up, because the cost of living isn’t just a number—it’s a damn national crisis.

Note: This project explores the new creative potential unlocked by generative AI, showcasing how a single person, in just two hours, can curate (not create, but curate) a polished podcast series. I recognize the critiques around AI-generated content and the potential for digital clutter but invite you to take a listen on your next walk or drive and see what you think. Audio is AI-generated by Google's NotebookLM. Images by Grok-3 and Magic Studio.