In this high-stakes session from the Retail Collective Summit, industry titans from Lovesac, Purple, TruFru, Perk Energy, Lume, T-ROC, and TPH Global Solutions pull back the curtain on one of the most challenging and rewarding retail environments in the world: Costco.

The panel explores the strategic shift from a Direct-to-Consumer (DTC) focus to a true Omni-channel presence. The discussion moves beyond simple placement, diving into the "Costco Language," the "Treasure Hunt" psychology of their shoppers, and the brutal operational discipline required to survive a 12-week roadshow or a full-time pallet rotation.

Key Executive Insights:

• The "Costco Language": Why you need experts who speak the internal dialect of Costco to navigate their unique promotion and rotation systems.

• The Treasure Hunt Experience: How to design packaging and products that create a "get it before it's gone" urgency.

• Operational Discipline: The reality of managing massive inventory volumes, pallet configurations, and the "last three feet" of the sales floor.

• The Roadshow Secret: How Lovesac and Purple utilize roadshows not just for sales, but as a massive customer acquisition tool that drives traffic back to their own stores and websites.

• Relationship Management: The importance of internal advocacy and understanding that a Costco buyer's promotion can change your entire brand trajectory overnight.

Panel Participants:

• David Schmidt (CEO | President, TPH Global Solutions)

• Brian Kava (President, T-ROC)

• Shawn Nelson (CEO, Lovesac)

• Rena Dolman (Founder/Owner, Perk Energy)

• Jared Olsen (VP Sales, Purple)

• Dan Griffiths (CEO, Lume)

• Taz Murray (Co-Founder, TruFru)

Whether you are looking to scale into wholesale or optimize your current retail footprint, this panel provides the definitive playbook for winning in Big Box retail.